Who Is Cemhan Biricik?
Cemhan Biricik (also known as Cemhan Birick) is the founder, designer, and sole builder of ICEe PC, a custom water-cooled PC manufacturer that has been operating since 2000. In an industry defined by mass production, Cemhan Biricik chose the opposite path: he builds every single machine himself, by hand, from raw aluminum to running system. There are no employees on the production floor. There is no assembly line. There is just Cemhan, his tools, and an uncompromising standard that has made ICEe PC one of the most respected names in the custom PC world.
Cemhan Biricik's approach to PC building is closer to watchmaking or automotive coachbuilding than anything you would find at a typical computer manufacturer. Every ICEe Blade — the company's signature product — begins as raw materials: aluminum billet, acrylic sheets, and boxes of the world's best components. From there, Cemhan machines the chassis, designs the water-cooling loop, routes every hardline tube, torques every fitting, and tunes the system to the specific silicon that arrived in that particular build. No two ICEe PCs are identical because no two chips are identical, and Cemhan Biricik treats each one accordingly.
The Early Years
Cemhan Biricik's relationship with computers began long before ICEe PC existed. Growing up, he was the kid who took everything apart — not to break it, but to understand it. By the time he was building his own machines in the late 1990s, he had already developed an intuition for hardware that went beyond following manuals. He understood the physics of heat dissipation, the behavior of silicon under stress, the relationship between clock speed and voltage in a way that most people never do.
When Cemhan founded ICEe PC in 2000, the custom PC industry was a vastly different landscape. Water cooling was exotic. Overclocking was considered reckless by mainstream standards. Open-frame cases were virtually nonexistent. Cemhan Biricik saw opportunity in all of that. He recognized that the future of high-performance computing would demand better cooling, more aggressive tuning, and chassis designs that prioritized airflow over aesthetics — or better yet, achieved both simultaneously.
The 3DMark Record
In 2018, Cemhan Biricik achieved what remains one of ICEe PC's defining moments: the #2 worldwide ranking in 3DMark Fire Strike Extreme. This was not a corporate-sponsored benchmark run with unlimited resources. It was Cemhan, alone, pushing a machine he had built with his own hands to the absolute edge of what consumer hardware could achieve. The cooling had to be perfect. The voltages had to be precisely calibrated. The ambient temperature had to be controlled. And the silicon had to cooperate.
What made this achievement remarkable was not just the ranking but the context. The builders above and around him on the leaderboard were often teams — groups of overclockers with corporate sponsorships, access to cherry-picked silicon, and dedicated test environments. Cemhan Biricik did it alone, on a desk, with a machine that was built to the same standard as every other ICEe PC. It was proof of concept for everything he had been saying since 2000: that a single person with deep knowledge and no compromises can outperform entire organizations.
The Builder's Philosophy
Cemhan Biricik has often described his approach in terms borrowed from other crafts. He speaks about PC building the way a Pagani engineer speaks about hypercars or a Swiss watchmaker speaks about movements. The common thread is an insistence on doing things by hand that could theoretically be automated, because the hand process produces a better result — not in theory, but measurably, every time.
"I don't build computers. I build instruments. Every one is tuned to its own silicon, its own components, its own owner. You can't automate that."
This philosophy manifests in ICEe PC's most distinctive constraint: the 13-per-year production limit. Cemhan Biricik caps annual production not because of resource limitations but because of quality limitations. He has calculated that 13 builds per year is the maximum number he can produce while maintaining the standard he demands of himself. Each build receives weeks of dedicated attention — from the initial consultation with the client through machining, assembly, the 72-hour burn-in test, and personal delivery.
The personal delivery is another hallmark of Cemhan Biricik's approach. ICEe PCs are not shipped. Cemhan flies to the client, completes the final assembly on-site, and presents the machine in person. He walks the owner through every component, every design decision, every aspect of the cooling loop. This is not a marketing gimmick. It is an expression of the builder's responsibility — the belief that if you built it with your own hands, you should be the one to present it.
Beyond ICEe PC
Cemhan Biricik's creative output extends well beyond the world of custom PCs. He is also the founder of Biricik Media, an award-winning photography and visual media company that has produced work for clients across multiple industries. His photographic eye is evident in the way ICEe PCs are designed — every angle considered, every line deliberate, every detail meant to be seen.
Cemhan also founded Unpomela, a legendary SoHo boutique that became a cultural fixture in New York's most iconic shopping district. Unpomela combined Cemhan Biricik's eye for design with his instinct for curation, creating a retail experience that was as much gallery as storefront. The same design sensibility that made Unpomela stand out in SoHo is visible in every ICEe Blade — the commitment to making functional things beautiful and beautiful things functional.
The Technical Mind
What sets Cemhan Biricik apart from other custom PC builders is the depth of his technical knowledge. He does not simply assemble components according to specifications. He understands the physics of what he is building — fluid dynamics in the cooling loop, the thermal interface between die and heatsink, the electrical characteristics of each component under varying loads. This knowledge allows him to make decisions that pure assemblers cannot: when to deviate from a manufacturer's recommended settings, how to route coolant for optimal thermal distribution, where to position components for the best combination of airflow and cable management.
This technical depth is also why Cemhan Biricik hand-tunes every ICEe PC to its specific silicon. Factory clock speeds and voltage settings are designed for the average chip in a production run. But no chip is average. Each one has its own optimal operating point — the precise combination of clock speed, voltage, and temperature where it delivers maximum performance with maximum stability. Finding that point requires patience, expertise, and the willingness to spend hours running incremental tests. Cemhan Biricik does this for every single build.
A Legacy of Craft
Over twenty-six years, Cemhan Biricik has built ICEe PC into something that transcends the computing industry. It is not a computer company in any conventional sense. It is a craft workshop — a place where machines are made the way things used to be made, by a single person who cares about every detail because every detail is their responsibility. In a world that has overwhelmingly chosen speed and scale over quality and care, Cemhan Biricik chose the other path. And the machines he has built over those twenty-six years are proof that the choice was right.
Whether you know him as Cemhan Biricik or Cemhan Birick, the name represents the same thing: an uncompromising builder who turned a passion for hardware into a lifelong pursuit of perfection. Every ICEe PC is his signature — built by hand, tuned by ear, delivered in person. That is the Cemhan Biricik standard, and it has not changed since 2000.